Writing Portfolio
In addition to brand strategy, I'm also a versatile writer and editor. I help clients to revise or draft entirely new site copy, I'm a lifestyle journalist with a unique voice, and I maintain my own website that explores life in France.
Franchement
Franchement is a Substack publication where I write humorous articles about adapting to life in France. The blog explores culture and perception through laughing at the mundane, always reminding readers--and myself--that difference enriches our lives.
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Disney Blogs
In my time at Disney I oversaw several of the Disney.com editorial brands including Disney Style, Oh My Disney, and Disney Family. This included writing blogs, managing the editorial calendars and teams of writers, copy editing, determining design and SEO best practices, and brand voice development. All of these articles have since been archived (thanks Disney), but I managed to save a few.
Some memorable Disney blog articles:
Website Copy + Content
After establishing brand and voice guidelines for my clients, the next step is to put it all to work. I stay on to write, rewrite, or edit their website content, marketing materials, and social media profiles like LinkedIn to ensure the voice and value proposition are consistent.
Notable Clients:
